Writing

Attracting and converting more customers via LinkedIn.

Converting More Customers With LinkedIn Content

There is no shortage in the opportunity to reach more customers across a growing myriad of social networking sites. It’s hard to believe that the Big 3, Twitter, Facebook, and LinkedIn, have all seen their 10th birthday come and go. It doesn’t seem like they’ve been around that long but […]

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The Power of Simple Writing: Don’t Get Bogged Down in Business Jargon

The Power of Simple Writing: Don’t Get Bogged Down in Business Jargon

We’re not all born writers. But that doesn’t mean each of us can’t write effectively. Unfortunately, the business world has developed a collection of jargon that it loves to use in writing. This jargon is so common, and most inexperienced writers have come to think of it as good writing […]

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Unlocking the Mystery of How to Write an About Us Page

Unlocking the Mystery of How to Write an About Us Page

You sit and stare at a blinking cursor on a blank screen. You’re wondering how to write an About Us page for the website that will launch your new business … And you’ve got zero inspiration. Should you talk about your years of experience? Should you touch on your education? Should […]

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