Marketing

Attracting and converting more customers via LinkedIn.

Converting More Customers With LinkedIn Content

There is no shortage in the opportunity to reach more customers across a growing myriad of social networking sites. It’s hard to believe that the Big 3, Twitter, Facebook, and LinkedIn, have all seen their 10th birthday come and go. It doesn’t seem like they’ve been around that long but […]

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If you’re not tracking this metric, then you’re burnin’ money!

If you’re not tracking this metric, then you’re burnin’ money!

Let’s see how well you know your business by answering a simple question. Ready?  Here we go… What percentage of your business’ revenue is allocated as marketing budget? Think fast. What’s the answer? I’m not kidding. Seriously, do you know the exact percentage of revenue is allocated as your business’ […]

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The 5 Content Types Your B2B Brand Should ‘Gate’

The 5 Content Types Your B2B Brand Should ‘Gate’

I can always tell whether or not a B2B brand is thinking strategically about content when I visit that brand’s site. Case in point: Are they offering up the keys to the kingdom, all content and information, without asking me to fill out a contact form? That brand is likely […]

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5 List-Building Tips for Reaching More Qualified Customers

5 List-Building Tips for Reaching More Qualified Customers

List building is well worth the time and effort. In fact, it’s the single best way to find qualified customers and to drive more sales. But list building is also hard. Maybe that’s why most of the companies I speak to are either looking for shortcuts (like buying a list) […]

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Should You Buy a List?

Should You Buy a List?

The battle to develop new business and keep your pipeline full is a day-in, day-out grind. That’s why buying a marketing list is so tempting. Perhaps you’ve said something or overheard a colleague say something like this: We’ll buy a high-level list, something like “financial planners in Dallas.” We’ll send […]

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