Attracting and converting more customers via LinkedIn.

Converting More Customers With LinkedIn Content

There is no shortage in the opportunity to reach more customers across a growing myriad of social networking sites. It’s hard to believe that the Big 3, Twitter, Facebook, and LinkedIn, have all seen their 10th birthday come and go. It doesn’t seem like they’ve been around that long but […]

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If you’re not tracking this metric, then you’re burnin’ money!

If you’re not tracking this metric, then you’re burnin’ money!

Let’s see how well you know your business by answering a simple question. Ready?  Here we go… What percentage of your business’ revenue is allocated as marketing budget? Think fast. What’s the answer? I’m not kidding. Seriously, do you know the exact percentage of revenue is allocated as your business’ […]

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The Power of Simple Writing: Don’t Get Bogged Down in Business Jargon

The Power of Simple Writing: Don’t Get Bogged Down in Business Jargon

We’re not all born writers. But that doesn’t mean each of us can’t write effectively. Unfortunately, the business world has developed a collection of jargon that it loves to use in writing. This jargon is so common, and most inexperienced writers have come to think of it as good writing […]

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Just Start: Winning ‘The War of Art’

Just Start: Winning ‘The War of Art’

“My wife thinks I’m crazy.” A new acquaintance of mine works in communications. He has a great résumé and a young family. And he’s starting a new job at a large corporation. But that’s not what he really wants to do. He wants to blog about red wine. Yes, red wine. […]

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The 5 Content Types Your B2B Brand Should ‘Gate’

The 5 Content Types Your B2B Brand Should ‘Gate’

I can always tell whether or not a B2B brand is thinking strategically about content when I visit that brand’s site. Case in point: Are they offering up the keys to the kingdom, all content and information, without asking me to fill out a contact form? That brand is likely […]

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Unlocking the Mystery of How to Write an About Us Page

Unlocking the Mystery of How to Write an About Us Page

You sit and stare at a blinking cursor on a blank screen. You’re wondering how to write an About Us page for the website that will launch your new business … And you’ve got zero inspiration. Should you talk about your years of experience? Should you touch on your education? Should […]

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Design Like a Designer (When You’re Definitely Not One)

Design Like a Designer (When You’re Definitely Not One)

This post is about a (free) tool that helps you get as close to designing like a designer as possible — trust me on that. But let me start with another thought that I have found helpful as a creative and entrepreneur: There’s something incredibly frustrating about trying to see […]

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Video: How to Use an Online Photo Editor to Create Instagram-Style Filters

Video: How to Use an Online Photo Editor to Create Instagram-Style Filters

Any quality website needs beautiful, high-resolution images to reach its full potential. Many new business owners and entrepreneurs love the look of Instagram-style filters, and they want to replicate that effect on their websites. Is there a tool for online photo effects that lets you create Instagram-style filters? You bet […]

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Are you taking the time to pick up the phone and talk to your customers (and prospects) about what they need most?

Listening to Customers Through Research

There’s nothing quite like that light-bulb moment, the one when you dream up your next product or service — or even your next business. It’s easy when that light-bulb is glowing above your head to rush forward with plans, make investments and start marketing your fresh idea. And there’s nothing […]

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5 List-Building Tips for Reaching More Qualified Customers

5 List-Building Tips for Reaching More Qualified Customers

List building is well worth the time and effort. In fact, it’s the single best way to find qualified customers and to drive more sales. But list building is also hard. Maybe that’s why most of the companies I speak to are either looking for shortcuts (like buying a list) […]

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