Articles by: Brad Riddell

I'm a writer who helps businesses and brands connect with qualified customers. I've spent thousands of hours and written thousands (Maybe millions?) of words in testing different concepts and finding the best ways to help companies sell their products and services. Want to talk about your business? Get in touch at hightechiq.com.
The Power of Simple Writing: Don’t Get Bogged Down in Business Jargon

The Power of Simple Writing: Don’t Get Bogged Down in Business Jargon

We’re not all born writers. But that doesn’t mean each of us can’t write effectively. Unfortunately, the business world has developed a collection of jargon that it loves to use in writing. This jargon is so common, and most inexperienced writers have come to think of it as good writing […]

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Just Start: Winning ‘The War of Art’

Just Start: Winning ‘The War of Art’

“My wife thinks I’m crazy.” A new acquaintance of mine works in communications. He has a great résumé and a young family. And he’s starting a new job at a large corporation. But that’s not what he really wants to do. He wants to blog about red wine. Yes, red wine. […]

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Unlocking the Mystery of How to Write an About Us Page

Unlocking the Mystery of How to Write an About Us Page

You sit and stare at a blinking cursor on a blank screen. You’re wondering how to write an About Us page for the website that will launch your new business … And you’ve got zero inspiration. Should you talk about your years of experience? Should you touch on your education? Should […]

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Design Like a Designer (When You’re Definitely Not One)

Design Like a Designer (When You’re Definitely Not One)

This post is about a (free) tool that helps you get as close to designing like a designer as possible — trust me on that. But let me start with another thought that I have found helpful as a creative and entrepreneur: There’s something incredibly frustrating about trying to see […]

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Video: How to Use an Online Photo Editor to Create Instagram-Style Filters

Video: How to Use an Online Photo Editor to Create Instagram-Style Filters

Any quality website needs beautiful, high-resolution images to reach its full potential. Many new business owners and entrepreneurs love the look of Instagram-style filters, and they want to replicate that effect on their websites. Is there a tool for online photo effects that lets you create Instagram-style filters? You bet […]

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Are you taking the time to pick up the phone and talk to your customers (and prospects) about what they need most?

Listening to Customers Through Research

There’s nothing quite like that light-bulb moment, the one when you dream up your next product or service — or even your next business. It’s easy when that light-bulb is glowing above your head to rush forward with plans, make investments and start marketing your fresh idea. And there’s nothing […]

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